DIET COKE SALES PLUMMET


diet-coke

Here are two possible reasons:

1. Analysts have attributed its decline to rising consumer awareness of the obesity risks of sugary drinks.

Euromonitor noted in 2013 that “as consumer awareness of the risks of a high sugar diet has grown, the sugar content of regular Coca-Cola could hinder the company as the consumer agenda increasingly switches to looking for healthier food and drink options”.

http://www.infowars.com/what-is-killing-diet-coke/