But Universal Studios Hollywood beat Disney to the punch, adopting a variable pricing system earlier this month, before the park opens the Wizarding World of Harry Potter attraction on April 7. Demand to check out the boy wizard’s stomping grounds is expected to be fierce.
Universal Studios’ pricing policy, however, didn’t increase ticket prices. The cost of a Universal Studios ticket for a peak-demand day is $95, the same price previously charged at the gate. Visitors who buy tickets for low-demand days can save up to $20 a ticket over the regular gate price.
http://www.latimes.com/business/la-fi-disney-adopts-demand-pricing-20160226-story.html