Amazon.com Inc launched a new platform on Tuesday that will help startups advertise and distribute their products directly to millions of Amazon customers, filling an important gap for entrepreneurs trying to reach a wider market of consumers.
The online retailer is partnering with more than 25 crowd-funding platforms like Indiegogo and venture capital firms to offer 200 products on the platform, which is called “Amazon Launchpad.” Amazon said it is not working with Kickstarter in “any official capacity” for its program.
Some of the products are already availalbe on Amazon.com, but the program will be listed on Amazon’s Launchpad store. Amazon will manage inventory, fulfil orders using its own distribution network and provide customer service for a margin of the startup’s sales.
http://www.reuters.com/article/2015/07/28/us-amazon-com-crowdfunding-idUSKCN0Q220820150728
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