Apple Inc (AAPL.O) on Monday unveiled a smaller, cheaper iPhone aimed at emerging markets and possibly China, the world’s biggest buyer of smartphones, as the technology company looks to reverse a decline in worldwide sales of its most important product.
The new device, called the iPhone SE, has a 4-inch (10-cm) screen and represents Apple’s second bid for the crowded mid-tier market after an unsuccessful foray three years ago.
The more compact phone design comes after its expanded the size of the screens in its high-end iPhone 6 and iPhone 6 Plus phones in 2014 to as large as 5.5 inches. That was broadly seen as an attempt to match rival Samsung Electronics (005930.KS) with its large-screen Galaxy phones.
Before the launch at Apple’s leafy Cupertino, California headquarters, Chief Executive Tim Cook defended the company’s refusal to comply with a U.S. court order to unlock an iPhone belonging to one of the shooters in a December attack in San Bernardino, California.
http://www.reuters.com/article/us-apple-products-idUSKCN0WN0HA
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